The Sales Factory

It’s easy to waste years of your life searching for the secrets of entrepreneurship without much to show for it. Join DJ Carroll, also known as Coach Carroll, as he pulls back the curtain on topics like high-level sales, marketing, brand awareness, social media strategies and a lot more! Each episode contains powerful information to help you grow business, drive bigger dollar sales, and build a respected brand.
Episodes
Episodes



Wednesday Apr 16, 2025
3 Layoffs, No Plan B, and Still Crushing Real Estate w/Jason Johnson
Wednesday Apr 16, 2025
Wednesday Apr 16, 2025
When you've been laid off not once, not twice, but three times—and you’ve got no plan B—what do you do? If you’re Jason Johnson, you build a real estate brand that turns heads and closes deals. In this episode, Coach Carroll sits down with Jason for an unfiltered conversation about betting on yourself, learning through failure, and finding creative ways to stand out in a crowded market. From cold calls to Halloween parties, this one’s packed with hustle, heart, and hard-earned lessons you won’t want to miss.



Wednesday Apr 09, 2025
Top 5 Brutally Honest Leadership Lessons w/Frank Besednjak
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
Frank Besednjak doesn’t hold back. In this episode, he delivers his brutally honest take on why most leaders fail, the biggest mistakes coaches make, and the principles that actually drive lasting success. Forget the fluff—Frank’s approach is all about real results, real leadership, and the tough truths most people aren’t willing to face. If you’re ready for a reality check that could change everything, this episode is for you.



Wednesday Apr 02, 2025
The Complete Real Estate Playbook w/ Ethan Adams
Wednesday Apr 02, 2025
Wednesday Apr 02, 2025
Most agents play it safe, chasing the same leads, using the same tactics, and getting the same average results. But Ethan Adams isn’t interested in “plain Jane real estate.” His strategy? Relentless creativity, content creation, and refusing to follow the script everyone else is reading from. In this episode, Ethan breaks down his journey from being just another agent to becoming a true standout—by playing a different game entirely. His approach isn’t just unconventional—it’s wildly effective. And he’s here to share how you can do the same.



Wednesday Mar 26, 2025
From Broke to SaaS CEO w/ Nisrine Masri
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
What if you spotted a massive gap in your industry—but had no funding, no tech skills, and no backup plan? Nisrine Masri didn’t just spot the problem—she solved it, building the first-ever load board for movers from scratch. In this episode, she opens up about the grit, mindset, and chaos behind creating a SaaS company without investors or a safety net. The twists in her journey? You’ll have to listen to believe.



Wednesday Mar 19, 2025
3 Reasons Most Agents Stay Broke w/ David "Coach P" Peterson
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
What if the key to scaling your business was something you accidentally stumbled into? That’s exactly what happened to David “Coach P” Peterson. In this episode, he reveals how he went from running a single insurance office to managing 50+ employees, 8 businesses, and a booming coaching empire—all while staying laser-focused on what actually drives success. But here’s the kicker: it all started with one simple shift. If you’re an entrepreneur, business owner, or just someone who wants to win bigger and faster, you cannot afford to miss this conversation.



Wednesday Mar 12, 2025
Hunting the Game That's in Season: Insurance Sales Mastery with Matt Dietz
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Award-winning agent Matt Dietz manages 4,000 policies with just TWO employees while most struggle with 1,800 and a full staff. How? He's built a thriving insurance business by completely rejecting the costly lead-buying approach that bankrupts most agents. In this eye-opening conversation, Matt reveals his "Main Street Method" for generating premium clients, the counterintuitive marketing strategy that outperforms everything else, and why what you keep matters more than what you make. If you're drowning in overhead or chasing growth at any cost, this might be the wake-up call your business needs.



Wednesday Mar 05, 2025
The $1,000,000 Sales Playbook: Zach Sabin’s Secrets to Scaling
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
What’s the one mistake that’s quietly killing your business growth? Zach Sabin went from zero clients to running a 7-figure agency training business, and he’s revealing the key lessons that made it happen. In this episode, he breaks down the hiring secret that separates top performers from time-wasters, the simple tracking system that skyrockets sales, and the game-changing advice from Alex Hormozi that shifted his entire approach to scaling.



Wednesday Sep 11, 2024
Get AI or Die Trying | Kevin Spann on Adapting Fast and Thriving in the Insurance Game
Wednesday Sep 11, 2024
Wednesday Sep 11, 2024
In this episode of The Sales Factory, DJ Carroll sits down with Kevin Spann, a top Allstate agent and business coach. Kevin shares his journey from humble beginnings to winning over two dozen national sales awards. He discusses the importance of adopting technology quickly, using AI in insurance, and building a strong personal brand that resonates with clients. If you're looking to level up your sales game and embrace innovation, this episode is packed with actionable insights.

About Coach Carroll
D.J. Carroll is known as Coach Carroll to the hundreds of thousands of people who’ve been a part of his elite coaching services, utilized his online information to help their business, or had the opportunity to hear one of his engaging and dynamic keynote speeches. In his own life, he has embraced the role of entrepreneur, starting and growing strong businesses and then selling them—just to start on another exciting project. He finds the energy, skills, and passion for growing businesses to be something that he is constantly eager to experience.
Coach Carroll has a perspective that makes him a sought out expert who offers “real-world” information with an edgy twist.